5 Content creation ideas to use in your content marketing schedule
Are you lost for new and exciting ideas to include in your content marketing schedule? Coming up with new ideas is not easy but there are many content creation tools that can help you make your marketing plans look visually appealing again. By having a strategy in place, allows you to see what online material you have and where you should take it next.
To get started on your content marketing strategy, take a look at these 5 content marketing techniques.
A blog is something that your audience should be interested to read, this could be related to your products or it may be information that they need to know about a particular matter. There are various ways of generating blog topics, here are some of them:
Google Keyword Planner - This tool will help you find the most relevant keywords for your business, and will help you decide the words that you could include in a blog.
Answer the Public - Working in a similar way to Google Keyword Planner, simply search a term and see results relating to searches people have made on Google. This gives you questions and queries that have been searched. It is worth a look to get blog ideas.
You can get your blogs in front of your customers via your website, social media, newsletters, email and print media.
Infographics are a good way to get visuals into your content plan. You could present stats, tips, blog summaries, or facts all in an image. You can find various templates to use on Canva, allowing you to make changes that meet your brand guidelines.
When creating videos, you can use a range of tools depending on your desired outcome. You can either use a paid product to produce content, such as: Adobe Premire Pro, imovie, or Final Cut Pro. If you are on a budget, you can join free trials on paid products or try a software called Lumen5. Lumen5 is a website that can be used to make a short video to present snippets of blog content. It is limited within the free version but it is a good place to start. Starting a video is as simple as inserting your blog content or link, waiting for it to automatically generate snippets of content and video, and then it’s time for you to edit. If you're looking for content quickly, this is where you need to look.
Organic images are better than stock images, they will hold more value against your content. But if you do not have the resources available to you, you can create designed images using Canva. It is important to think about the type of image that you are looking to make.
Take a look at trending hashtags to get content ideas for these. Searching on RiteTag will give you an idea on how popular the hashtag is.
To get started take a look at daily hashtags, such as: #MondayMotivation, #TuesdayTips, #WednesdayWisdom, #ThrowbackThursday and #FridayFeeling. These hashtags are regularly used by many, so creating content may get it seen on various social media channels.
If you want to go even further, take a look at national days that are commonly celebrated in your country or in your town. Create content to celebrate these days and get your business seen.
Does your industry have regular news updates? If you see a news article that is relevant to your business, share it on your channels or create your own content around it. Take a look at Feedly, for a compiled news feed from various online sources. Organise your view by topic and find the news that is useful to you.